Behind the scenes

SaaStr recap: Sendcloud flies to San Francisco 🇺🇸

This September, our Sendcloud squad flew all the way to San Francisco for the SaaStr Annual 2022! SaaStr Annual is the largest B2B software conference in the world, where once a year the top founders, VCs, and executives in SaaS get together to share their best practices and learnings. It was a week packed with knowledge, networking, and insightful talks about the present and future of SaaS—hosted in the heart of San Francisco! Keep reading for a recap of the Sendcloud team overseas. 👏

Welcome to SaaStr! On Tuesday, September 13th, SaaStr Annual 2022 officially opened its gates. This year, 28 Sendclouders attended the conference! 🎉

The team at the SaaStr opening.

SaaStr day one was filled with anticipation and excitement, and the events and talks of the day definitely lived up to the team's expectations, like the morning Diversity, Inclusion & Equality Brunch.

From the left, speakers Keshila Shannon (Lever), Sydney Sloan (Stage 2 Capital), and Prelini Udayan-Chiechi (Zendesk).

After the daily sessions, the team was free to enjoy SF and what the city has to offer. Some of them took to the bay to jog—and spread some Sendcloud awareness! 🏃

Our Head of Integrations Pim in front of the Golden Gate Bridge.

It's day two and the team is full of energy for what's to come! Say hi to our Head of Strategic Partnerships Wilson, and CSO Jonnie. 👋

From the left, Wilson and Jonnie.
“My SaaStr key takeaways came from incredible talks by co-founders of companies like MailChimp, Atlassian, HubSpot, and ClickUp: make identifying your ICP the absolute priority of everything you do and every decision you make, and put in place an experimentation framework, so you can test hundreds of different variables in your vertical every month” (Wilson)

Best way to close SaaStr day two? Definitely the on-site Big Party with DJ Duke Dumont! 🪩

Closing day two: Big Party with Duke Dumont.

Day three is here, and while the conference is about to end, the air is still charged with excitement and energy.

The team on day three, SaaStr closing day.

During the day, the team also had the chance to network and learn about other companies. Here's our Product Manager Merel, Team Lead Talent Magician Jenny, and Team Lead Talent Support Babette at the Storyblok stand.

From the left, Merel, Jenny, and Babette.
“What I liked most about the SaaStr experience was the people. There was a super mixed crowd from all walks of life, but everyone had one thing in common—a passion for SaaS. Whether about building the product, selling the product, or building a company, this really created a bond between everybody and made it very easy to talk to anyone.” (Merel)

Day three brought more talks from incredible Cloud and SaaS professionals. Some of them targeted scaling up companies just like Sendcloud, like this great talk by Point Nine's Founder and Partner, Christoph Janz.

Growth vs. Efficiency: How to Weatherproof Your SaaS startup for Tougher Times.

And just like that—SaaStr came to an end! Time to pack and say goodbye to this incredible experience, but not without first enjoying the Painted Ladies, one of San Francisco's most beloved landmarks.

From the left, Philipp, Kevin, Jenny, Anna, Clara, Merel, Iris, and Farah.
“I loved the fact that we attended the conference with quite a diverse group—I spent time with Sendclouders from Product, Sales, Partnerships, Operations, etc., so I got the chance to bond and speak with colleagues with whom I had not collaborated before.” (Farah)

In the end, everyone on the team agreed that attending SaaStr Annual 2022 was incredibly valuable from a personal and professional standpoint. SaaS excellence is all about experience, experimentation, and knowledge—something that wouldn't be possible without human connection, curiosity, and a vibrant exchange of ideas.

Hi there! I am Malvina and I am part of the Employer Branding team at Sendcloud. We are a Dutch SaaS company that’s revolutionizing e-commerce around Europe thanks to our cutting-edge platform. You can find out more about us and our culture here.

Feel free to browse our People stories here, or our tech articles on Make sure to also browse our jobs page if you see yourself as part of our bunch, we’re always looking for our next star player! 

Malvina Amato

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